Saturday, January 06, 2007

Anti-terrorism campaign by Mumbai Police

Most around the world are concerned with the rising terrorism. And Governments are taking various measures to stop terrorism. However, the latest ad campaign by Mumbai Police to create public awareness about teroorism, fails to fulfil its objective.

In this campaign, various advertises (by Lintas. Since joining JB, I always pay attention to this kind of stuff!) are put up in buses, trains to make commuters aware that the next terrorist can be right next to you. Some of the posters go like this



  • The bag next to you may not belong to everyday commuter

  • Don't be ashamed to check below your seat

  • Don't look outside. Check the person next to you instead for any suspicious actions

I found these slogans really really ridiculous, especially the last one. I mean, you have boarded the bus and enjoying the scenery outside (though we don't get much of that in Mumbai), then suddenly you see this slogan. Does it mean that we should not enjoy life, instead look at each and every person around you with suspicion. This is India, a democracy, and not any dictatorial country. This kind of things used to happen in communist Russia, where every person used to spy each other. Isn't it the responsibility of the Police and Government to look after the safety of the citizens. Agreed that there must be some citizen awarenss, but it should not precede the basic right of the citizens' basic right to live.

This kind of thing creates paranoia among public, decreasing their confidence. But such things are becoming more and more pervasive around the world. People look after each other with suspicion, which is not the sign of healthy society.

Thus, this campaign is not serving its purpose. Advertising Agency is also to blame to an extent in my opinion. The message can be conveyed in more effective manner. Citizens can be made to participate actively without creating this paranoia.

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5 Comments:

At 10:18 pm, Blogger Priyank said...

dude firstly i donno wht outside scenary u talk abt, coz most of the time u see ppl shitting around , also i feel wht they say is correct because if such actions can fail one terrorist attempt then also its worth it. Dude every time the events are done by ppl inside the public transport and not outside.

 
At 1:51 pm, Blogger Bhagyesh said...

I beg to differ this time!
You seem to be stretching the context too far when you say.. it would create paranoia about everyone.. would you really start suspecting the person next to you? Obviously you wouldn't..

but you could atleast be less careless if not more careful!

 
At 12:05 pm, Blogger ninad said...

I agree that, with terrorism entering our daily life, one had to be careful during travelling. But this does not mean that we must stop looking outside n suspect person next to us. The advertisements could have been better and message can be put more subtly, instead of saying "stop looking outside".

 
At 8:13 pm, Anonymous Anonymous said...

Hi Ninad
I think what you are trying to say is partly correct. The advertisements can be made more informative rather than these kind of depressing ones. but this is the only way in which they can create awareness. How many times you find anyone checking what is there below his seat. At least by reading this one might get cautious and the terrorism might get controlled.

 
At 10:25 pm, Blogger Suhrid said...

Hey Ninad,

I partly agree with you. Although their intentions are good, these particular slogans are not adept. I mean if everyone starts adhering to them a 100%, we will just have a bunch of paranoids and possible such a stressful atmosphere may infact fuel domestic violence.

However, practically speaking, I think 90-95% of the people will not take these slogans so seriously. And it might just lead to the right degree of awareness. At the same time, there will be a sizable section of the population (like yourself) that will find it too ridiculous to take seriously. Only time will tell, if this campaign can really thwart future terror attempts. And it will be an interesting thing to observe.

 

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